Gary Vaynerchuk is perhaps best known as the creator and host of the popular video wine blog, Wine Library TV; however, he is quickly becoming known as the go-to-guy for knowledge on social media marketing. Crush It! is Vaynerchuk’s how-to book of social media brand building. Specifically @GaryVee (his twitter handle) is interested in helping people build their “personal brand” using free, social media tools such as Twitter, Facebook, YouTube, WordPress, Tumblr, and the like.
Crush It! is a timely book offering effective methods for building brand recognition right now. I don’t know that it will be on anybody’s radar in 10 years because the internet is an ever-changing landscape; however, if you have an interest in marketing a product, blog, church, or non-profit in 2009 or 2010 or 2011, then this book is worth your time. And…it’s an easy read. In fact it’s a bathroom-reader easy read, and it’s written in a quirky, enjoyable style.
My favorite advice / quotes from the book:
“legacy is greater than currency (126).”
“Love your family (2).”
“Work superhard (2).”
“Live your passion (2).”
“The best marketing strategy in the world….CARE! (101-102).”
I’m approaching this book mostly from the standpoint of a pastor, and I think it offers sound advice for churches. Churches aren’t selling something (or at least they shouldn’t be), but they do have the best news in the world (that you were created for God’s glory and Jesus would like to enable you to fulfill that purpose). So, I think marketing your church and it’s resources more effectively just makes sense. This is a book I would like to get in the hands of as many pastors and church marketers as possible because I think it could benefit the kingdom of God.
check out Gary Vaynerchuk at:
P.S. – my site could stand to take a lot of the advice in this book, and I’m working on it, but I’m not there yet!